Open the Sequences tab. Each row is one step.
| Column | What it does |
|---|---|
sequence | Name, e.g. intro. Contacts use this name. |
step | 1, 2, 3 … |
delay_days | Days after the previous email. 3 = three days; 0.5 = twelve hours. |
subject | Step 1 needs one. Leave it empty on follow-ups and they’re sent as replies in the same thread (“Re: …”). A follow-up with its own subject starts a new thread. |
body | Plain text. Line breaks are kept. |
Personalisation
| You write | Recipient sees |
|---|---|
{{first_name}} | Ann. If the cell is empty, this email is not sent and the row shows ERROR, so nobody gets “Hi {{first_name}}“. |
{{first_name|there}} | Ann, or “there” if empty |
{{company|}} | Company, or nothing if empty |
{Hi|Hey|Hello} | One of these at random, so emails aren’t identical |
{{sender_name}} | The display_name from Senders |
Stop on reply: when someone replies (in the thread or in a new email), their sequence stops and the row shows REPLIED. Out-of-office replies don’t stop it unless you set STOP_ON_AUTO_REPLY to TRUE in Settings. Bounces stop the sequence and add the address to DoNotContact.
Writing tips: keep step 1 under 90 words with no links, ask one easy question, and make each follow-up shorter than the last. 3–4 steps is plenty.